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eCounsel group

A boutique firm with unparalleled expertise in business and technology. We have good command of industrial ecology and legal practice, and have undertaken highly regarded cases. Because the small business scope, we pay more emphasis on effectiveness and efficiency, and choose clients with deliberation. The managing partner not only has extensive experiences in various legal issues more over than 20 years, but invests and manages several technology companies. In addition, he always checks each case rigorously. Clients’ business objectives are our primary focus. To achieve the same in the most cost-effective fashion trumps all seemingly sophisticated legal discussions.

Is Amazon a Tough Competitor for Google's Search / Ad?

2016 - 10 - 08

When you have a specific product in mind, do you go on Amazon or Google?

當你有特定領域的需求(比方說,要上網買東西)時,是先上Amazon找、還是去Google?

電子商務調研公司BloomReach近期在線上訪問了2000位網購者。結果顯示:在尋找一項商品時,有超過55%會直接前往Amazon,比去年成長了11%。消費者也不再偏好搜尋引擎來尋找商品,從去年的34%直落到今年的28%。Google在這點上,持續敗給Amazon,而且看來差距還愈來愈大。這部分的廣告收入,亦然。

9 in 10 consumers will check Amazon even if they find a product they want on another retailer’s site

有9成的受訪者,即使在其他通路商網站上找到他們想要的產品,也還是會去Amazon的網站看看。Amazon的優勢除了基於這樣的事實,更重要的是其Prime服務所創造的使用者超高黏性。在超快到貨、線上書籍、電子書、有聲書、影音串流等服務下,Amazon會員在找商品的時候,還會去其他網站嗎?

而且,這篇還漏講了我們常提到的事情,就是包括在Prime member $99的年費裡的Prime Video & Music。這兩項服務其中的X-Ray功能,擁有全球最精確的metadata與與最佳的呈現方式。一旦在裡頭加賣置入或隱藏式廣告,讀者可以試想一下,在您追美劇影集時,女主角身上的精品包包、用的3C,如果可以隨點隨逛隨買,這樣的廣告效果會增加多少倍?Amazon賣廣告的營收又會暴衝多少倍?

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