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eCounsel group

A boutique firm with unparalleled expertise in business and technology. We have good command of industrial ecology and legal practice, and have undertaken highly regarded cases. Because the small business scope, we pay more emphasis on effectiveness and efficiency, and choose clients with deliberation. The managing partner not only has extensive experiences in various legal issues more over than 20 years, but invests and manages several technology companies. In addition, he always checks each case rigorously. Clients’ business objectives are our primary focus. To achieve the same in the most cost-effective fashion trumps all seemingly sophisticated legal discussions.

California Consumer Privacy Act of 2018 - The War Has just Begun

2018 - 07 - 06

California lawmakers passed a new privacy bill last thursday ( 6/29), which gives state residents more control over the information that businesses collect on them and in addition, penalise businesses that do not comply. It is the first law of its kind in the United States.

The so-called California Consumer Privacy Act of 2018 (AB 375) gives Californians the right to see what information businesses collect on them, get access to information on the types of companies their data has been sold to, and request businesses to stop selling that information to third parties. This privacy act is similar to the new EU General Data Protection Regulation, but with crucial additions. Under the GDPR protections, businesses are required to get users’ permissions prior to collecting and storing their data. However, through opt-in pop-ups designed by these companies, consumers don’t really have a choice but to give consent, in order to use these services. In contrast, the Californian bill would create the  “Spotify exception”, “which allows companies to offer different services or rates to consumers based on the information they provide—for instance, a free product based on advertising. But, the bill states, the difference must be “reasonably related to the value provided to the consumer by the consumer’s data.”

Experts in this field believe that the law will have tremendous impacts and potentially set standards for states across the nation. However, between companies and consumers, the storm of conflicts might just be coming.

Sources:California Unanimously Passes Historic Privacy BillCalifornia just passed one of the toughest data privacy laws in the country

 

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