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eCounsel group

A boutique firm with unparalleled expertise in business and technology. We have good command of industrial ecology and legal practice, and have undertaken highly regarded cases. Because the small business scope, we pay more emphasis on effectiveness and efficiency, and choose clients with deliberation. The managing partner not only has extensive experiences in various legal issues more over than 20 years, but invests and manages several technology companies. In addition, he always checks each case rigorously. Clients’ business objectives are our primary focus. To achieve the same in the most cost-effective fashion trumps all seemingly sophisticated legal discussions.

The Internet Era - Does the Music Industry Understand Consumers?

2015 - 09 - 26

The main reason the music industry in Taiwan not catching up with the Internet Era is the lack of data.









(1) 當年CD裡,總是兩首好聽的搭八首爛歌+充數的演奏曲

(2) 當年出一張CD,打歌宣傳行銷動輒破千萬台幣;因此,像陳明真這種五音不全的傻B歌手發片,都能在90年代銷售排進連續多周前十名

(3) 究竟是什麼樣的消費者、聽多少次你的歌、又在何時何地聽、過了多久又挖出來再聽、聽你的歌是第一次就跳過還是一直連續聽個不停… 等等的data,當年的唱片商CD賣得再火也無從得知。但這些KKBOX或Spotify都有,那究竟是「Internet讓音樂和消費者脫勾」,還是反而形成更緊密的連結? 至於,唱片商和串流平台商依其合約所取得的streaming royalty report裡,有沒有要到這些data,則是另一回事,和Internet無關。

(4) 小蘋果究竟有多紅,充其量是老段不知道,優酷土豆YOUTUBE可不會不知道

老段的盲點很簡單:”big data, from sourcing to analysis”


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